I remember being a little critical of Bleed Blue at first. I thought it was too similar to Big Blue.
But you know what.
I use #bleedblue a lot now in Tweets.
While at first it seemed a little quirky to me, in the back of my mind I knew it would be successful and would eventually catch on if it was integrated into everything.
I think UConn has done a great job of that. Every tweet has it. Posters have it. But even more importantly, even videos, like this well done one that I love, has Coach Auriemma mention it.
http://www.youtube.com/watch?v=VV3uoXTaVH0
At first I wasn't sure about the #bleedblue hash tag. I've grown to really like it. I think it's important, especially this year in regards to Men's Basketball, to take pride in who we are as fans. We bleed UConn Blue, no matter what. This year we take pride in things that don't involve playing in the NCAA's. We take pride in being the best and representing Connecticut and UConn every time we step on the court or field. We bleed blue.
Bleedblue elicits an emotional feeling in me. That's a good thing.
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