I don't like criticizing UCONN, or it's athletic department, especially it's marketing department, because I love the marketing department.
But the hash tag of BleedBlue that I saw on posters and other places is one of the worst hash tag ideas and marketing slogans I have ever heard.
Duke could get away with that as they are the Blue Devils.
The Football Giants could get away with it because they are known as "Big Blue."
UCONN can not get away with it. UCONN is known for having the color Blue in it's logo, but it's not something that people associate with the word blue around the country.
BleedBlue is PAINFULLY UNORIGINAL and not very specific. I think it's awful. This Is UCONN Country was good. Bleed Blue sucks.
I'm not sure that UCONN could do a Blue Out game.
True Blue sucks. I hate that slogan as well. Those are stupid T-Shirts, that did not make me think of UCONN.
I know BleedBlue keeps things short, but I think there are enough smart people at UCONN that could have come up with a better twitter hash tag. I bet athletes who use twitter could have come up with something great.
YIKES! WHAT.WERE.THEY.THINKING?!?
ReplyDeleteI really don't like the hash tag. I think something better could have been used.
DeleteIf it catches on I will give marketing a lot of credit, and there are a lot of smart people there.
I just don't think of UConn when you tell me "Bleed Blue"
I think first and foremost of the New York Giants.