The last product I ever thought I'd write about is Extenze...if you don't know what it is think Viagra, Cialis etc...and all I will say is that it is so weird to see old football coach Jimmy Johnson being their spokesperson. I just find it weird. I think he could do better. Basically his commercials and the one featuring NASCAR are full of puns and innuendos. Once you have been a spokesperson for a product like that I think it's hard to get people to accept you pitching for something more "family oriented." It's going to be hard to go from Extenze to Sears or Wal Mart or Johnson and Johnson. Maybe I'm biased as a Cowboys fan, but I think the Two-Time Super Bowl Champion coach could do better than extenze.
Speaking of sponsorships I also have a hard time watching Joe Montana and Wayne Gretzky pitching "shape up" Sketchers. It's so hard for me to picture the best hockey player and one of the best quarterbacks ever trying to sell people on fitness shoes. Sketchers don't exactly make people think of athletic excellence. I don't know that those two athletes make the most sense for spokespeople.
Lastly I noticed Wegman's, the second best grocery store (behind Stew Leonard's)is sponsoring the LPGA Championship. Our team is probably very depressed that there are no Wegman's visits during the regular season. They will have to win and play in the right places in the postseason in order to get to one.
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