ESPN wants it....

I can tell that ESPN really wants the Indianapolis 500 to get good ratings. There has been so much programming and commercials geared to the event. There has been constant reminders during sportscenter for the event and they also did a feature on driver Dario Franchitti. I haven't noticed as much build up to the event in past years.

I think it's a good thing that there is a lot of build up to the event because the Indianapolis has always been a premiere Sporting Event. It's an event that is on par with the Daytona 500, Super Bowl, Kentucky Derby, World Series and the Masters. I think it actually has more tradition then events like the NBA and NHL Finals, but the event has not received as much press and mainstream media as in years past. I'm glad it is getting treated a little bit more like an important event.